Telecom Book

 The idea of business as a game, in the sense that a move by one player sparks off moves by others, runs through much strategic thinking. It is borrowed from a branch of economics (game theory) in which no economic agent (individual or corporate) is an island, living and acting independently of others. In sectors where firms compete fiercely for market share and customer loyalty, this stylised progression of moves closely parallels actual behaviour. Few firms nowadays think about strategy without adding a bit of game theory.

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Following the publication in 1982 of the best-selling management book of all time –  In Search of Excellence, written by two consultants, Tom Peters and Robert Waterman – a movement grew up behind the main idea in the book, the idea of excellence. The authors claimed to have found eight attributes that characterised what they defined as excellent companies in the United States (the subtext read “try them and you can be excellent too”).

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