Telecom Book

Franchising is a way for firms to increase their turnover without increasing their assets. One of the best known franchises is the McDonald’s chain of hamburger restaurants. Approximately  80% of McDonald’s restaurant businesses around the world are owned and operated by franchisees. However, almost every type of business has been franchised at some time or other, from Big Apple Bagels to DreamMaker Baths & Kitchens. Franchising involves two parties, the franchiser and the franchisee.

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